LIVENow has agreed a new partnership with Eleven to broadcast live La Liga and Serie A matches in Belgium on a pay-per-view (PPV) basis.

Hoping to provide greater flexibility to Belgian consumers, the Aser Ventures-owned media brands look to offer ‘premium fixtures’, with Atletico Madrid’s 2-0 win over Barcelona on October 3 the first to be made available via LIVENow.

The deal represents an expansion of Eleven’s football offering in Belgium, having already provided coverage of LaLiga and Serie A top-flight football. The agreement now means that the media group will be able to provide a PPV offering via the LiveNow platform.

Peter Leible, the company’s head of sport, commented: At LIVENow our goal is to offer flexibility to sports fans in how they buy and consume content.

“We’re delighted to serve up matches from Spanish and Italian football on a pay-per-view basis.”

The next La Liga fixture being offered on PPV is the latest instalment of El Clasico as Barcelona host Real Madrid on October 24, which is then followed by Serie A’s Inter Milan vs Juventus on the same day.

In addition to an Eleven subscription, the new distribution arrangement sees fans in Belgium given the option to purchase single match passes on LiveNow’s streaming platform for €4.99.

LIVENow continues to expand its football offering as the platform recently carried live coverage of Euro 2020 in the Philippines, and is this season showing Premier League matches via PPV.

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