Following the organising committee’s launch of the tendering process, French broadcasters have been invited to bid for media rights to the Paris 2024 Paralympic Games.
Marlène Masure, Executive Director of Business Development and Marketing for Paris 2024, commented: “Paris 2024 has a high level of ambition to support and amplify the enthusiasm around the Paralympic Games, which have become one of the most popular sporting events in the world.
“This ambition is reflected in the choices we are making to select a domestic broadcaster for the Paris 2024 Paralympic Games.”
With the deadline set for 3 December, Inside The Games added that the organising committee ‘entrusted the Olympic Broadcasting Services with the responsibility of producing images of the Paralympics for all broadcasting partners’.
It is now calling on tenders to professionals, publishers, or distributors of audio-visual services to select a ‘domestic broadcaster’ for the Paralympics.
“The call for tenders that we are publishing sets particularly demanding criteria to guarantee maximum media exposure for the event, but also an editorial line that will create interest and envy around the Para athletes and Para Sport, among the widest possible audience,” Masure added.
“Paris 2024 is not simply looking for exposure of its content, but rather a genuine partner broadcaster who shares our convictions and is committed to changing the way people look at disability in the long term.”
France Télévisions has already secured broadcast rights to the Paris 2024, and Beijing 2022, Olympic Games in a sub-licensing deal with Discovery.
Furthermore, sources suggest that candidates will be expected to make it possible to finance the production of images to ‘meet the highest quality standards’ and present ‘ambitious criteria to guarantee maximum exposure’ for the event.
According to Paris 2024, the Paralympic Games in Tokyo last month accumulated around 24 million viewers and 100 hours of live programmes during the 12 days.
The French capital is scheduled to host the next Paralympics from 28 August to 8 September in 2024.