Sportradar has announced that it will serve as UEFA’s authorised collector and distributor of data for betting purposes, as well as extending its role of integrity partner.
The agreement covers 1,550 matches from the 2021/22 season through to the end of the 2023/24 season across all UEFA properties including UEFA EURO 2024, the European Qualifiers, the UEFA Nations League and the UEFA Champions League to name a few.
Guy-Laurent Epstein, UEFA Marketing Director, commented: “We are very happy to enter into this partnership with Sportradar, who are a global leader in delivering sports data.
“It follows a long-standing partnership with the company as our official integrity partner and it links to our recent announcement of Bwin as the first betting partner for one of our competitions.”
The partners are extending their integrity cooperation, which will now include dedicated Intelligence & Investigation Services in a bid to support UEFA’s anti match-fixing unit.
Sportradar will also continue to provide UEFA with its bet monitoring services to protect the integrity of UEFA and its member associations’ competitions to safeguard the sport from match fixing activities.
Epstein added: “The combination of the two partnerships allows UEFA to engage more openly with the sports betting sector, giving greater access to market intelligence and support from both a sports integrity and a commercial perspective.”
The agreement strengthens Sportradar’s portfolio of football rights, which includes partnerships with the Asian Football Confederation (AFC) and the South American Football Confederation (CONMEBOL).
Carsten Koerl, Chief Executive Officer of the company, noted: “Sportradar has more than 20 years’ experience collecting and building valuable products from football match data, and now we’re the only organisation with the technological capabilities and unique resources to truly support the growth of one of the biggest federations in global sport.
“Football remains the world’s most popular sport and we’re extraordinarily pleased that UEFA selected Sportradar in their competitive process. We look forward to working with them closely to support their engagement with the betting industry.”
