The deal sees Nike continue to supply the Vitality Roses, the Roses Academy and England Netball’s Performance team with ‘industry defining training’ and performance apparel – featuring the latest innovation and on-court functionality.
Fran Connolly, CEO of England Netball, commented: “Nike is a world leader in sport innovation and design, and we are thrilled to extend our partnership that will see our athletes continue to train and play in the very best performance apparel.
“But Nike are so much more than an apparel partner – they also share our vision to innovate the game and inspire women and girls through the power of sport and culture, connecting with audiences not just on the netball court but beyond the court to drive positive change and impact lives.”
The partners also look to join forces beyond the court, with a shared purpose to take netball to new communities and inspire more girls to play the game.
“Netball is an incredibly special sport, and together with Nike we look forward to taking our game to new and exciting places in the coming years, to reach new communities and grow our Netball Family,” added Connolly.
Additionally, Nike promises to continue to elevate the Vitality Roses, giving them a global platform to reach new audiences, connecting fans and young players with their heroes helping to ‘inspire a generation of netballers’.
The deal shortly follows the organisations’ extension partnership with Vitality last week, which saw the insurance and investments company continue as title partner of the sport for a further two years.
Vitality continues the naming rights of the Vitality Roses as well as extending its title partnership of the International Series, which includes all home international series at the elite level of the game.