Madison Square Garden Sports Corp and Madison Square Garden Entertainment Corp have agreed for the company to receive brand integration inside The Garden including courtside and ribbon LED signage, GardenVision features and basket stanchion signage at Knicks games, along with dasher board signage and Zamboni branding.
Ron Skotarczak, Executive VP, Marketing Partnerships, MSG Entertainment, commented: “We’re excited to be partnering with BetMGM to bring them an unparalleled platform in sports and entertainment.
“MSG Sports and MSG Entertainment are made up of world-renowned brands that set industry standards for excellence, exposure and engagement – making us ideal partners to help drive sports betting’s continued growth.”
Additionally, the collaboration allows the sports betting company to be included in content across official Knicks and Rangers digital channels on Twitter, Instagram and Facebook, and BetMGM customers will receive opportunities to participate in premium experiences at Knicks and Rangers games.
Furthermore, the enterprise will also be featured ‘prominently’ on MSG Networks during live game coverage of the Knicks, Rangers, New Jersey Devils and New York Islanders, highlighted by a virtual blue line during Rangers games and commercials spots during game telecasts.
Matt Prevost, Chief Revenue Officer at BetMGM, added: “We’re thrilled to see the brand connected to a space as iconic as Madison Square Garden.
“New York is a critical state for BetMGM’s continued growth and I can’t think of a better way to begin our relationship with The Empire State than partnering with The World’s Most Famous Arena and their legendary team franchises.”
BetMGM will also appear on digital boards outside of The Garden and MSG Networks, which are on display to the millions of people who walk by the venue every day.
Last year, The Philadelphia 76ers also announced a partnership with the platform shortly after BetMGM’s app debut in Pennsylvania.
This partnership also saw BetMGM feature across all of the team’s digital and social media platforms including the official 76ers app.