Premier League Darts has announced BetMGM UK as the title sponsor for the sport’s biggest roadshow.
After the PDC World Darts Championship concluded with Luke Humphries being crowned champion after beating 16-year-old Luke Littler. Darts fans will turn their attention to the BetMGM Premier League, which will begin on 1 February.
The BetMGM Premier League will be held from February to May as eight players compete for £1m in prize money across 17 nights. Each of the 16 league nights features a mini-event where the eight players compete down to a winner, with the top four from the final league table progressing to the season-ending Play-Offs.
The UK Director of BetMGM, Sam Behar said: “We are thrilled to be partnering with such an exciting and entertaining event as Premier League Darts and look forward to an action-packed 2024 for both BetMGM and the PDC.”
The sponsorship agreement between the Professional Darts Corporation and BetMGM comes days after BetMGM and the National Hockey League (NHL) extended their sponsorship deal.
PDC Chief Executive Matt Porter, stated: “The Premier League will reach a huge live audience and a massive global television audience across four months, and we’re delighted to welcome BetMGM as our new title sponsor”.
The first location for the BetMGM Premier League in Cardiff, and then visits Berlin, Glasgow, Newcastle, Exeter, Brighton, Nottingham, Dublin, Belfast, Manchester, Birmingham, Rotterdam, Liverpool, Aberdeen, Leeds and Sheffield before the Play-Offs in London.
Porter added: “This year marks the 20th staging of the Premier League and it is already the most eagerly-awaited, with the standard of entertainment across PDC events in the past 12 months having continued to rise
“As we enter the third year of the eight-player, nightly knockout format we’re excited about working alongside BetMGM to promote such a wide-reaching event.”