AC Milan has announced a multi-year partnership with SIRO, which joins the club as its new official hotel partner.
The collaboration with the innovative wellness hospitality experience looks to serve ‘elite and aspiring’ athletes alike, as well as those who are passionate about driving achievement in a ‘compelling, comprehensive’ destination.
Casper Stylsvig, Chief Revenue Officer of AC Milan, commented: “We are truly proud to kick off this new partnership with SIRO and start this exciting journey together. We are delighted to have the opportunity to introduce the SIRO brand to our over 500 million fans across the globe.
“As an innovative club, we want to continue to set high standards both on and off the pitch, something that we know SIRO and Kerzner International are succeeding in their respective sector for the benefit of their community and guests. Over the next few years, we will work together to continue to raise those standards even higher.”
The team claims that similar to AC Milan’s devoted Rossoneri following, SIRO aims to create a ‘collective global community of like-minded individuals’ who live a high-performance lifestyle and are passionate about driving achievement.
“AC Milan is an innovative Club who are global leaders in health and wellness, the perfect partner for SIRO,” added Philippe Zuber, CEO, Kerzner International.
“With the benefit of their expert research, training and pre-eminent performance, SIRO will deliver exceptional fitness and wellness for our guests, delivered with our renowned service in a transformative and nurturing environment.
“We are proud to introduce the new legacy of Kerzner and AC Milan. At SIRO, we want to partner with global leaders, whether that be in the investment community or in sport, fitness, nutrition or holistic health to provide a comprehensive environment for success.”
The two brands look to leverage each other’s platform and knowledge across human performance, forging a shared path in a bid to lead the partners to a future that will ‘push the boundaries in holistic wellness’.
“As an athlete is nimble and agile, SIRO will adapt to the local surroundings, celebrating each destination, providing our guests the tools and support to compete at the highest level, complete with a sports concierge to provide exclusive access or expert training,” added Zuber.
The 100 limited edition NFTs were released to commemorate ‘the biggest AC Milan moment’ from the game with Serie A rivals and fellow Socios.com partners AS Roma. The NFTs were subsequently dropped to $ACM Fan Token holders.