The German Football Association (DFB) has announced Munich Re-owned Ergo as its official insurance partner from 1 January 2022.
Building on its existing partnership, the insurance company will support the DFB Academy and the amateur football portal FUSSBALL.DE in addition to the men’s, women’s and U21 national teams.
“Since 2016, the cooperation with Ergo in the DFB-Pokal has developed into a joint success story, which we are now extending to the national teams,” commented Dr. Holger Blask, Managing Director Marketing and Sales at DFB GmbH.
“Especially in these challenging times, the expansion and extension of the partnership until 2026 is a strong commitment by Ergo to German football and signifies an exemplary partnership.”
Additionally, the collaboration also sees the sponsorship of the DFB-Pokal be extended. The existing partnership focused on the Men’s Cup competition and the Women’s Cup Final, which has been extended until summer 2026 as part of the new collaboration.
Ergo is also the title partner of the ‘DFB-ePokal powered by Ergo’ – an eFootball cup competition for amateur and professional gamers.
Oliver Bierhoff, DFB Director National Teams and Academy, noted: “With a total of six World and European Championships in the next five years, the DFB men’s and women’s national teams are facing numerous sporting highlights, including the European Championship 2024 at home as a special lighthouse project.
“We are very pleased to be able to shape this path together with Ergo and to expand the successful cooperation.”
The company looks to announce the partnership through colours of a Germany jersey on the Ergo Tower to create a 50-meter-high image of the DFB shirt of the 1990 national team. It has been promised that this will be on display in Düsseldorf throughout the weekend.
“Our national teams are beloved by an entire country and have fans around the world,” shared Dr Markus Rieß, CEO of Ergo Group AG. “As a strong partner, Ergo will support the national teams on their way to new sporting successes. Our 38,000 employees and sales partners worldwide and many millions of customers are looking very much forward to this.”
