The National Association for Stock Car Auto Racing (NASCAR) has launched a new credit card in an extended partnership with Credit One Bank, as the 2022 racing season kicks off.
The collaboration has formed the Credit One Bank NASCAR American Express Card, whilst designating American Express as the new payment network for the co-branded card.
The firm has served as an official partner and issuer of co-branded credit cards for NASCAR since 2016 while American Express joins as the official credit card payment network of the organisation this season.
Michelle Byron, Vice President of Partnership Marketing, NASCAR, commented: “Announcing this new partnership with American Express and a multi-year renewal with long-time partner Credit One Bank continues building on the NASCAR fan experience. We’re giving fans unique ways to experience the sport and show their support for brands that celebrate the best racing in the world.”
Furthermore, this weekend a Credit One Bank and American Express-themed pace car will be present on the race track during the Busch Light Clash at the Los Angeles Memorial Coliseum.
The partnership has also placed great focus on fan-based benefits, revealed as; Discounts on select NASCAR race experiences, free access to NASCAR Scanner for the 2022 race season, opportunities to win tickets to races with ‘VIP treatment’ and cash back rewards on everyday spend categories.
“Helping our customers access more of what they love is a tenet of everything we do,” added Mamta Kapoor, Head of American Express and NASCAR Partnership Marketing at Credit One Bank.
“NASCAR has some of the most passionate fans in the world. We are proud to continue to give those superfans unique opportunities to earn cash back rewards while gaining access to exclusive experiences with their new Credit One Bank NASCAR American Express Card.”
Moreover, the firm has also stated that discounts from brands through Amex Offers, early access to concert and event tickets from American Express Experiences, and additional benefits have also been offered by American Express partners, including retail and return protection, travel accident insurance, and extended warranty coverage.
“We are thrilled to expand our relationship with Credit One Bank with the addition of this new card for NASCAR fans on the American Express Network,” concluded William Stredwick, Senior Vice President, Global Network Services, American Express.
“This partnership extends our brand, giving more customers access to the benefits, offers and protections of American Express.”