Front Row Motorsports (FRM) has named Tipico Sportsbook as the sponsor of the No. 38 Ford F-150 in the NASCAR CRAFTSMAN Truck Series (NCTS) race.
The bookmaker will offer new users in Ohio, New Jersey, Colorado, and Iowa an exclusive welcome offer called ‘Ride with Zane’ as the race gets set to take place on 8 July at the Mid-Ohio Sports Car Course.
David Paschkes, Chief Commercial Officer at Tipico North America, said: “Tipico is thrilled to be partnering with the Front Row Motorsports racing team, a group that has set a remarkable pace in the NASCAR circuit with their impressive strides and monumental wins achieved in under two decades of racing.
“We recognise the significant role teams like FRM have played in propelling the growth of sports betting handle and increasing popularity in the sport of NASCAR.”
The promotion will allow customers who make at least a $38 deposit on a new Tipico Sportsbook account to have their names featured on 2022 NCTS Champion Zane Smith’s truck for the race at Mid-Ohio Sports Car Course in Lexington, OH.
The group also highlighted its desire to increase its presence and support the NASCAR community, especially those in Ohio, New Jersey, Colorado and Iowa, by ‘bringing the excitement of sports betting directly to fans where the action is happening’.
“As a leading sports betting platform, we are committed to providing an unparalleled experience for all fans and enthusiasts of NASCAR,” Paschkes added.
Furthermore, New Tipico users who claim the Ride with Zane offer and make at least a $38 deposit will earn $150 in Bet Credits as well as space for the user’s name on Zane’s truck for the Mid-Ohio NCTS race (limited to first 300 sign-ups).
Additionally, the five largest depositors on the Ride with Zane offer will be awarded VIP passes to the Mid-Ohio NCTS race or another Truck Series event of their choosing in 2023.