Serie A‘s Arabic-language YouTube channel is expanding to show all ten Serie A matches from matchday 24, in the MENA region, until the end of the season.
Of these, nine will be commented from IBC in Lissone and one from Riyadh (Saudi Arabia), whilst one match for each matchday will also see the creation of a pre- and post-match studio directly at the stadium and in Arabic.
Lega Serie A CEO, Luigi De Siervo, noted: “Given the steady growth of Lega Serie A’s YouTube channel, which is the number one football league channel in the world in terms of subscribers, we have decided, in agreement with the clubs, to further exploit its potential in the MENA region, which has always had many fans of our league.”
The first major event will be the Derby di Milano Inter- AC Milan on 5 February followed by Napoli-Inter on 12 February and Juventus vs Torino evening kick-off on Friday 18 February.
“Thanks to the technical possibilities offered by the new IBC in Lissone we will offer spectators the full Serie A spectacle and a great pre and post match event for a big match in every round of the championship, starting with the Derby of Milan,” De Siervo added.
“We are confident that this major production effort will bring further international value to our brand and allow us to increase our fan base in a very important area.”
Furthermore, the before and after coverage of the Milan derby will be done by Ghazy M M Elamry, with former Inter and AC Milan player Francesco Coco. For the occasion, the match between Inter and AC Milan will be broadcast in English as well as Arabic.
Last year, UK-based BT Sport also increased its coverage of top-flight European domestic football by incorporating Serie A into its broadcasting portfolio. The subscription broadcaster now provides live coverage of all Serie A matches until 2024, which began on 21 August 2021.