Sportradar and Bundesliga-Handball (HBL) have extended their existing agreement, focused around fan engagement for sports followers and bettors, for a further six years.
Covering the current season until the conclusion of the 2026/27 campaign, the renewed deal covers audiovisual betting and gaming rights, enabling Sportradar to provide customers outside the DACH region with live streams of HBL competitions.
These include all German top-flight handball matches as well as fixtures from knockout tournaments such as the REWE Final4 (DH-Cup) and the Pxium Super Cup, with Sportradar functioning as the official data partner of the handball organisation.
Frank Bohmann, HBL Managing Director, said: “Besides sporting success, digital change management is the key to success in sport business.
“Reliable match organisation, the traceability and fairness of competitions, winning and retaining fans and customers, and the upgrade of our media products through sophisticated data management processes is crucial for the growth of Handball-Bundesliga.
“I am convinced that the new and expanded contract with Sportradar will support us reaching our ambitious goals and will master the digital challenges of the future.”
By securing the HBL’s data rights for a further six years, Swiss-based Sportradar has been enabled to continue providing said data to its network of 900 sportsbooks and 350 media partners across 120 countries.
Additionally, Sportradar will also provide bet mentoring via its Universal Fraud Detection System to identify any betting abnormalities on HBL fixtures, with any suspicious activity reported to the league in order to minimise the threat of match fixing and betting manipulation.
Lastly, the New York Nasdaq-listed sports data and technology company will also manage the HBL website – including the integrated Live Sports Centre and mobile app – and maintain a ‘bespoke competition management platform’ in order to effectively manage tournaments and data.
Ed Blonk, Chief Commercial Officer, Sportradar, remarked: “As a result of the breadth and variety of our technology and services, Sportradar is uniquely positioned to provide Handball-Bundesliga with all the resources and solutions needed to commercialise their content, provide the personalised experiences that fans demand and protect the integrity of their competitions. We look forward to working with HBL and supporting their continued growth and transformation.”
The agreement further strengthens Sportradar’s standing in European professional handball, with the company having entered into partnerships with the European Handball Federation (EHF) and the International Handball Federation (IHF), whilst its wider operations in Germany have included a deal with the Bundesliga 1 and Bundesliga 2 football leagues.