The Argentine Football Association (AFA) has extended its relationship with Binance with a five-year deal that names the company as the main global sponsor of the national teams.
The collaboration also sees the blockchain and cryptocurrency platform become the official fan token of AFA and naming of the AFA Professional Soccer League for the aforementioned period of time.
The organisation is regarding the agreement as ‘one of the most important commercial contracts signed by AFA in recent years’, and is Binance’s first sponsorship agreement with a national football team.
Claudio Tapia, President of AFA, commented: “We are very happy to strengthen our relationship with Binance through this important medium-term agreement, which allows us to project actions for five years, work on various projects and establish a work plan that will undoubtedly deliver great results for both parties.
“For several years we have been significantly increasing AFA’s income and adding leading global brands in their fields. This agreement reinforces that strategy and adds an innovative multinational with a vision important for the future, in a new world like cryptocurrencies and fan tokens, where together we can grow and generate new sources of income for AFA and Pro League clubs. We welcome Binance to the AFA family.”
Previously, the AFA implemented a global expansion strategy for its brand and has underlined the importance of working with business partners such as Binance, which leads the blockchain industry.
Maximiliano Hinz, General Director of Binance for Latin America, noted: “Sport is always a powerful means for people to connect with each other and with their passions and, in Argentina, soccer is especially relevant in that regard.
“The partnership with AFA will bring more technology and innovation to the sports industry in the country and its millions of fans and also expand crypto adoption for the benefit of users, the cryptocurrency and blockchain community, and society in general.”
Additionally, the AFA has confirmed that it will soon launch its official fan token from Binance, which will become the only official fan token in the market validated by AFA.
“Soon we will launch the new AFA Fan Token and that will strengthen our bond with the fans of the National Team around the world, in a year as important as this one,” added Leandro Petersen, Commercial and Marketing Manager of AFA.
Binance continues its links in sport, as the company currently sponsors Paulistão Sicredi in Brazil and the traditional Santos Futebol Clube. It also accompanies the African Cup of Nations and the European soccer teams Portugal and Italy, whilst also holding a deal with the Alpine Formula One team.