The Argentine Football Association (AFA) has signed a partnership deal with forex broker XTrend to become a regional sponsor of the country’s national team.
This comes as part of the AFA’s efforts to develop the commercial appeal of the country’s men’s first team, with XTrend set to engage with superstars like Lionel Messi, Angel Di Maria, Julián Alvarez and Emi Martinez to increase its product’s visibility.
Claudio Fabian Tapia, President of AFA, said: “The Argentina National Team has felt the strength and support of the Asian community throughout the World Cup, and we are very glad to have XTrend being our regional sponsor of the Argentine Football Association.
“The association opens a new platform for us to connect with fans. As a result, our association is consolidated as a leader in the world football environment. We welcome XTrend as our regional sponsor.”
At its core, XTrend is a trading platform that offers investment and financial services for iOS and Android devices, helping introduce the world of trading to a young and tech-savvy audience.
Michael Rezaie, CEO of XTrend, added: “Today we take great pride in starting our association with the Argentine National Team, a significant milestone for XTrend’s growth within the region and internationally.
“Historically Argentina has been a standout performer of soccer talent and success in World Football, with recently reaching its pinnacle when winning the 2023 World Cup.
“We believe XTrend also embodies the same commitment and values with such a prestigious football association allowing our partnership the opportunity to associate technology and innovation to a wider audience of football enthusiasts in the region.
“We share the same vision as the AFA, where we also want XTrend to be the standout performer in Financial Services internationally. We are continuously enhancing our trading platform to help traders reach new heights within their professional trading journey.
“Undoubtedly, we are excited about what this partnership will bring for the future to XTrend and its Clients.”
The deal between the firm and AFA entails that XTrend users and fans of Argentina’s national team will have the chance to win event-related prizes and memorabilia such as signed kits.
Leandro Petersen, Chief Commercial and Marketing Officer of AFA, concluded: “Throughout the last five years we had established a strategic view and goal for our Association, recovering international prestige and worldwide commercial attractiveness, this regional sponsorship with XTrend is the outcome of dedicated team work and a clear direction by AFA.
“We are pleased XTrend has chosen our Association and become a regional sponsor in Hong Kong, Taiwan, Malaysia, Vietnam and Singapore. AFA and XTrend will be jointly developing commercial and marketing actions that increase the synergy and power of their brands in the southern Asian market.”