The Argentine Football Association (AFA) has named sports betting and casino operator, BetWarrior, as an official sponsor in a four year deal.

BetWarrior will serve as the principal partner of Argentina XI National Teams, the AFA Cup and national tournaments, and is said to be the firm’s biggest sponsorship to date as it becomes the first betting sponsor of the AFA.

The football governing body announced that the sponsorship would make its debut in the upcoming friendly between the Argentina Men’s XI vs Italy at London’s Wembley Stadium on 1 June.

AFA President Claudio Tapia highlighted the significance of the deal for Argentine football, stating: “We are very happy to add a brand like BetWarrior to AFA’s sponsors. We have worked to continue generating resources that aim at the economic strength of our institution and the clubs that are part of AFA.

“Without a doubt, in this important year, we redoubled our efforts, and we are focused on generating new trade agreements in that direction. We welcome BetWarrior to our Association. We will work together to get the most out of this agreement.”

The partnership reflects wider changes in Argentina, as provincial governments have been allowed to launch independently governed online gambling regimes.  

Last year, BetWarrior was amongst the first sportsbook operators to be granted a Buenos Aires Province licence by IPLyC – securing its presence in Argentina’s most populous state via a partnership with local incumbent Binbaires and Intralot SA.

Co-founded in 2019 by former PokerStars executives Morten Tonnesen and José del Pino, BetWarrior seeks to become South America’s first fully scaled multi-market sportsbook operator.

Active in 11 South American markets, at present BetWarrior is led by Chief Executive Zeno Ossko, former Managing Director of BetStars and CEO of DACH sportsbook MyBet.

Santiago Gándara, Marketing Director of BetWarrior, added: “For BetWarrior it is a pride to be a sponsor of the Argentine soccer team and of this team that won the affection of the people. They already gave us joy in Brazil, and now they have all the support for the World Cup in Qatar.

“BetWarrior is a unique product in the industry, a new and original model in the country, a platform of Argentine origin that seeks to lead the way for the future of the betting industry in LATAM. And for that, there is nothing better than being with the Argentine team.”

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