The German Football Association (DFB) has signed a multi-year agreement with IMG Arena to allow the distribution of content across the firm’s sportsbook operators.
Commencing with the 2022/23 season of the tournament, the sports data and fan engagement platform will gain streaming and fastpath data rights for all 63 matches in the DFB-Pokal – Germany’s national knockout cup competition.
Dr. Holger Blask, Managing Director of the DFB GmbH & Co. KG, said: “We are pleased to grow the scope of our work together to include data and streaming for DFB-Pokal, one of our most important assets.
“The combination of IMG Arena’s technology leadership and worldwide reach will bring new engagement with the competition and broaden its audience.”
This deal expands DFB’s data-driven partnership with the firm, which already includes collaboration surrounding the 3. Liga and FlyerAlarm Frauen-Bundesliga for fastpath betting data rights through a European Leagues agreement.
The DFB-Pokal competition features 64 teams from the top two domestic leagues, Bundesliga and Bundesliga 2, including 20-time winners FC Bayern Munich.
“We are proud to announce this expanded partnership with one of the most prestigious federations in sport,” added Mark Wrigley, Senior Director of Rights at IMG Arena.
“The DFB-Pokal is a hugely exciting competition that will sit alongside the most in-demand properties in our portfolio.”