The International Cricket Council (ICC) has released its first Invitation To Tender (ITT) for media rights for the next cycle of ICC events beginning in 2024.
The tender, which has been launched today, is for the Indian market only with up to six packages available across TV, digital, or a combination of both.
ICC Chief Executive, Geoff Allardice, said: “International cricket consistently attracts huge audiences and that is driving significant interest from broadcasters for ICC events.
“We have more than one billion fans that passionately follow the game globally, and they will be looking forward to seeing the best players in the world competing for cricket’s most prestigious trophies.
Men’s and women’s rights are set to be sold separately for the first time, and prospective partners can bid for 16 Men’s events (over 8 years) and six Women’s events (over 4 years), which totals 362* and 103* matches respectively.
Allardice continued: “There has been significant growth in interest in women’s cricket over the last five years and we have made a long-term strategic commitment to accelerate that growth and unbundling the rights for our women’s events will play a huge role in that.
“We are looking for a broadcast partner who is excited by the role they will play in growing the women’s game and ensuring more fans than ever before can enjoy it.”
Interested parties are now required to submit a bid for the first four years of men’s events, whilst they also have the option of bidding for an eight-year partnership.