FC Bayern Munich has appointed Dee Kundra as Managing Director for the Americas who will advance the club’s strategic objectives, working directly with the headquarters.

Kundra joined FC Bayern in 2017 as Head of Marketing & Communications to lead the club’s audience development and brand positioning strategy within North, Central and South America. 

In that time, the club reported to have successfully increased its Americas fan base and further established its brand in the region.

“Dee has proven herself to be an important part of our senior executive team. Her contribution to the club’s successes in the Americas over the last five years has been substantial,” commented FC Bayern Munich Executive Board Member – Marketing, Andreas Jung.

“We are confident that she will guide the team into an even stronger position of growth within the region.”

She will report to Moritz Mattes, FC Bayern Munich’s Chief of Staff, responsible for the steering and development of the club’s international offices in New York, Shanghai and Bangkok under the stewardship of Jung.

On her new role, Kundra stated: “I am honoured to be trusted by the FC Bayern board, in particular Andreas Jung, to take the lead for our operations in the Americas. 

“This appointment comes at an exciting time for the sport of soccer as the region sets its sights on the 2026 FIFA World Cup and beyond.”

Prior to joining the top-flight club, Kundra acquired a ‘wealth of international experience’ holding senior roles at the New York Cosmos and Liverpool FC as well as working on Barclays‘ global sponsorship of the Premier League at Lexis Agency.

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