The Premier Hockey Federation (PHF) has named Jim Pfeifer as its Chief Marketing Officer, beginning from 20 July, as he joins from Atlanta Dream of the WNBA.
Pfeifer’s experience looks to bolster the PHF’s business operations within a front office that Carey has recently expanded. New hires include Kacey Bellamy, Scout and Player Relations Liaison and Mel Davidson, Director of League and Hockey Operations.
“I am excited for our PHF community, from players and fans to a growing list of partners and staff, to benefit from the immediate and positive impact Jim will have on our marketing and sponsorship efforts,” stated Reagan Carey, PHF Commissioner, who worked with Pfeifer during her time with the Atlanta Thrashers and Hawks.
“His depth and scope of experience, as a veteran executive in professional sports, along with his proven leadership skills, ensures we have the right person at the helm as we look to continue the PHF’s positive growth and momentum on all fronts. It is also a privilege to be able to welcome Jim back to hockey, a sport he has a great passion for.”
At Atlanta Dream, Pfiefer served as VP of Corporate Partnerships since 2019, leading the team’s partnerships, broadcasting and marketing initiatives. He was also Interim COO for the club from April through September 2021, when the team went through its ownership change.
On his appointment, the new CMO added: “The time I have spent in the NHL, NBA, and WNBA working with some of the best and most innovative leaders in the industry has been amazing for myself and my family.
“This is a tremendous opportunity to come back to my true love, hockey, and gives me the chance to work again with one of the best leaders and big picture thinkers in sport in Reagan Carey.
“All evidence, as I have seen firsthand, is that women’s sports is on a business and awareness upswing that is long overdue, and I look forward to introducing new partners and fans to the PHF as we grow in all aspects of our business.”
The 2022-23 regular hockey season schedule is set to be announced within the next few weeks.