The Premier Hockey Federation (PHF) has formed a partnership with SportsBubble to give fans a ‘universal source’ for live event viewing information.

The internet-based technology company provides software, marketing, and services aiming to simplify discovery and access to sports.

Reagan Carey, PHF Commissioner, commented: “Visibility and access are key components to growing the PHF and professional women’s sports which makes the WatchSports app an effective tool to help drive awareness and strengthen fan engagement.

“We are excited to partner with SportsBubble and look forward to seeing the spotlight shine brighter for the PHF and our elite athletes during the 2022-23 season.”

In addition to the PHF, some of SportsBubble’s early partners include Pac-12 Conference and Networks, NWSL, Ladies Professional Golf Association, Athletes Unlimited and US Speed Skating.

“I set out to solve the sports media fragmentation problem and, in the process, we created a tool that will also help level the playing field for women’s sports exposure,” said Lydia Murphy-Stephans, CEO & Founder of SportsBubble, and former Olympic speed skater.

“WatchSports provides information and access equitably across all sports and viewing platforms which means the search-to-watch for a women’s college soccer game is as easy and fast as it is for an NFL game.”

Hockey fans can now watch content across numerous platforms, whilst its WatchSports product provides a guide with viewing options for all live events in one place. 

Last season, the PHF secured ESPN+ as its exclusive US broadcasting partner as the network provided a home for all 60 regular season games, the All-Star Showcase, and Isobel Cup Playoffs. International rights were split between ESPN affiliates including TSN in Canada, and streaming platform Twitch.

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