Euroleague Basketball has extended its Deutsche Telekom agreement which will continue to broadcast the Turkish Airlines EuroLeague and 7DAYS EuroCup to MagentaSport.
MagentaSport, the dedicated sports platform of the German telecommunications firm, has been showing the sport since 2015. The new extension runs until 2025-26 meaning Deutsche Telekom will air Euroleague competitions over a decade.
“We are delighted to extend our partnership with Deutsche Telekom and MagentaSport,” commented Alex Ferrer Kristjansson, Marketing and Communication Senior Director at Euroleague Basketball.
“MagentaSport has been a true partner in growing the popularity of the sport and of the EuroLeague and the EuroCup in Germany, delivering the games to more and more fans every season, and resulting in unprecedented levels of popularity and audience levels.
“Germany remains a key market for both leagues and this extension confirms the high potential that both Deutsche Telekom and Euroleague Basketball see in the territory, and the commitment to continue to provide fans with a great experience in the coming years.”
German fans will be able to watch the Turkish Airlines EuroLeague, the 7DAYS EuroCup, the FIBA national teams competitions, German Federation competitions and the easyCredit Basketball Bundesliga.
Arnim Butzen, Deutsche Telekom Vice President Commercial Management TV & Entertainment, said: “We are deepening an already successful cooperation with our partners in basketball in the long term.
“Especially the best league in Europe, the Turkish Airlines EuroLeague is experiencing a steadily growing popularity among the fan community. MagentaSport continues to bundle the best and largest live offer: with European basketball, the World and European Championships and all matches of the German national team.”
Euroleague Basketball has grown its German fanbase by 56% over the last three years, including a 27% rise in the total TV audience and a 39% increase on a per-game basis between the last two seasons.