LaLiga has announced the expansion of its wagering partnership with sportsbook RushBet throughout the continent.

The Spanish league is linking with the Rush Street Interactive-operated (RSI) firm in an exclusive deal that extends through the next three seasons.

“This new expanded agreement will bring LaLiga even closer to our fans, sharing all the excitement and emotion that LaLiga has to offer,” said Oscar Mayo, Executive Director of LaLiga.  

“As our fans know we have played with passion for many years, now, we are thrilled to share all the adrenaline of LaLiga with RushBet’s customers in Colombia and other countries.”

Additionally, RushBet gains access to ex-LaLiga players (ambassadors). The deal has also promised to provide exclusive experiences such as meet-and-greets with the ambassadors.

“LaLiga is one of the most popular leagues across the globe, and we are thrilled to be able to bring our valued customers up close to this important league,” added Valentin Birnstein, General Manager of RSI Colombia.  

The operator continues its strategy to grow its brand in the region by broadening the benefits available to customers in additional countries besides Colombia.

Birnstein continued: “We are committed to providing RushBet players with top-tier content and high-quality entertainment, and expanding our partnership with LaLiga helps to achieve those objectives.”

The league has also outlined that the firm will receive merchandise such as jerseys and balls from teams and offer them to customers at sports bars, branding events and other giveaways.

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