The Indian Rugby Football Union (IRFU) has announced a partnership with Capgemini in support of India’s Rugby 7s teams.
The information technology company is already an official worldwide partner of World Rugby and has been described as a major supporter of the game ‘on a global level’.
Rahul Bose, President, Rugby India said: “The story of the growth of Rugby as a sport in India is a story of diversity and inclusion. Today our women’s program is as strong as our men’s, our outreach to tribal youth in different parts of the country is as deep as in non-tribal areas.
“Our commitment to spreading the sport amongst underprivileged populations is as sharp as it is to those who live in more fortunate circumstances. Therefore, to partner with Capgemini who uphold the principles of diversity and inclusion, was a natural decision.
“Their values mirror ours. And it is with their belief and support that Rugby India pledges to a greater commitment to these values on our path to excellence and garnering laurels for the country.”
The announcement aims to mark a further step in Capgemini’s commitment towards promoting the agenda of diversity and inclusion throughout sports.
The deal is a first for Capgemini in India, and through this initiative Capgemini will play an active role in supporting IRFU’s objective to promote and grow the sport in India.
“At Capgemini, the principles of diversity and inclusion are a source of creativity, innovation, and inspiration for us,” noted Ashwin Yardi, CEO of Capgemini in India. “To further strengthen our commitment, we are delighted to partner with IRFU on Rugby 7s as this marks a new chapter in our association with Rugby and our first entry into sports in India.
“At Capgemini, we are a people business, and this association reflects our core brand values of team spirit and fun, coupled with our commitment to creating inclusive workplaces.”
The company is the first worldwide partner to sponsor both World Rugby and most of its major men’s (Rugby World Cup 2023) and women’s international competitions (Rugby World Cup 2021, playing in 2022, and Rugby World Cup 2025), as well as the HSBC World Rugby Sevens Series.
As World Rugby’s global digital transformation partner, Capgemini is working with the federation in the aim to enhance the digital experience for fans and coaches. The Group is also a Global Partner of the Women in Rugby program aimed at accelerating the development of the women’s game and women’s leadership throughout the sport.