Athletic Club has named Digi, the telecommunications arm of operator DIGI Communications, as an official sponsor.

The operator’s branding will now be displayed on the back of first-team strips, starting on Sunday with the Copa match against UD Alzira

The La Liga club said in a statement: “In accordance with one of its main objectives and requirements, namely increasing operating income, Athletic Club has set in motion an initial plan of action to attract interest in sponsorship from different companies.

“As a consequence, the Club has established contacts with companies from different fields, among which DIGI stood out, showing a firm commitment to the principles embodied by Athletic Club, our territory and our society.”

The partnership will span across the 2022/23 and 2023/24 seasons, meanwhile the firm’s logo will also be visible on the training kits.

DIGI belongs to European operator RCS&RDS, and now has a foothold in Romania, Spain, Italy, the Netherlands and Belgium, as well as a developing service in Portugal.

The pair have outlined that they aim to have a dynamic relationship that is in ‘complete harmony’.

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