AS Roma has announced a partnership with Auberge Resorts Collection which sees the hotels and resorts company named the club’s latest global partner.
Becoming the Serie A team’s official hotels partner, its logo will appear on the back of all match shirts worn by the men’s, women’s and Primavera sides.
Dan Friedkin, AS Roma President, said: “We are delighted to be able to partner with Auberge Resorts Collection, uniting two institutions that share a deep desire to create unique emotions and genuine connections with all those who choose to experience what we have to offer.”
The collaboration comes at a time when Auberge Resorts Collection is focused on an expansion in Europe.
The company now has 25 hotels and resorts around the world – and over 10 additional sites in development.
In September 2022, AS Roma also created a deal with sports infotainment website, StarCasinò Sport, which became a new premium partner of the club.
This collaboration now gives fans access to latest news as well as exclusive content ‘dedicated to them’ – including the Roman Experiences video unveiled to mark the announcement.
In further news, AS Roma are currently having legal action taken against them by technical sponsor New Balance.
The sportswear manufacturer from Boston recently sued the top-division side as a result of Roma’s recent long-term agreement with Adidas.