Riyadh Season has continued its focus on sports, announcing a new collaboration with AS Roma, which will see one of the world’s largest annual entertainment festivals appear on the front of the Serie A club’s shirt for the next two seasons.
Thanks to the agreement, the Giallorossi shirt will sport Riyadh Season across its men, women, and youth teams.
The partnership also includes one friendly per season, the first of which will take place during this coming Riyadh Season: the Giallorossi will thus return to play in Saudi Arabia more than 40 years after their last visit.
Led by two-time UEFA Champions League winner José Mourinho, one of world football’s most prominent coaches, the current squad boasts such names as Argentina internationals and FIFA 2022 World Cup winners Paulo Dybala and Leandro Paredes, Italy internationals Lorenzo Pellegrini, Bryan Cristante, Gianluca Mancini and Leonardo Spinazzola, as well as striker Romelu Lukaku, Belgium’s all-time leading scorer.
His Excellency Turki Alalshikh, Chairman of Saudi Arabia’s General Entertainment Authority, said: “The yellow and red jersey is unique, it is synonymous with AS Roma around the world, and we are proud that Riyadh Season will now be associated with such an iconic shirt.
“Like football, Riyadh Season is aimed at bringing people together with its extensive range of international entertainment events and this collaboration will offer even greater visibility through one of the world’s most supported clubs.
“Roma’s recent success in Europe makes this an exciting time to be a part of this famous club and we look forward to seeing what can be achieved together.”
This year, Riyadh Season opens with a historic boxing bout between current WBC Heavyweight champion Tyson Fury and UFC Heavyweight champion Francis Ngannou.
Fury will then fight again later during Riyadh Season for the undisputed heavyweight championship of the world against Oleksandr Usyk, while other attractions will include the Riyadh Season Cup featuring Saudi Pro League clubs Al Hilal and Al Nassr, the RS Men’s and Women’s Tennis Cup, Disney: The Castle and World Wrestling Entertainment’s Crown Jewel event.
Lina Souloukou, AS Roma’s Chief Executive Officer & General Manager, added: “We are excited to welcome Riyadh Season as the new main partner of AS Roma.
“Riyadh Season is one of the biggest winter entertainment events in the world, with sport at its heart. Our partnership is recognition of AS Roma as a global brand with strategic importance for the future of football in Saudi Arabia.
“This market is becoming increasingly significant for the world of football and we believe our collaboration will generate many interesting and unique opportunities. First of all, we look forward to playing our friendly matches there and experiencing first-hand the passion this country has for football.”
