The Asian Football Confederation (AFC) has revealed that it is bringing its media rights agreement with Eleven Sports Network to an early conclusion.
The channel was the governing body’s principal partner in several Southeast and East Asian territories – Hong Kong SAR, Malaysia, Brunei Darussalam, the Philippines, Singapore and Thailand.
“Following the restructuring of the Eleven business, the parties have agreed that alternative platform(s) for the AFC competitions will best serve football fans in the region,” the pair announced.
Now, Football Marketing Asia Limited, the exclusive commercial partner for the AFC’s competitions in 2021-2024 and 2025-2028, will market the media rights in the aforementioned territories.
This includes comprehensive rights to the AFC Asian Cup 2023 competition as well as the next two seasons of the AFC’s club competitions, including the AFC Champions League.
The broadcaster originally established the deal in October 2021, and it was stated at the time that ‘from 2022-24 the deal will extend to cover broadcast rights for all AFC competitions across all Eleven’s Southeast Asian territories, with the exception of Indonesia’.