The Arnold Clark Cup has revealed a partnership with savings and mortgage company, Coventry Building Society.
As official event partner, the firm will use the deal to display its All Together, Better initiative, which aims to highlight how working collectively serves for a ‘greater societal good’.
In-tournament rights include an inaugural ‘Save of the tournament’ award – given to the player and team with the most impressive last line of defence – alongside broadcast facing LED branding and goal side banners.
Cat Watson, Co-Tournament Director, said: “We’re delighted to be partnering with Coventry Building Society to deliver elite-level football and entertainment in Coventry, Milton Keynes and Bristol, providing fans with opportunities to see their sporting role models in action.”
The annual women’s international football tournament, now in its second season, will see England’s Lionesses defend their maiden 2022 title against Belgium, Italy and Korea Republic.
“We are proud to partner with the Arnold Clark Cup in what is another extremely exciting year for international women’s football,” added Michelle Pickard, Head of Marketing at Coventry Building Society.
“We look forward to welcoming some of the world’s best players, including the current European Champions, to the Coventry Building Society Arena, and engaging with our local communities to celebrate this tournament.”
The Arnold Clark Cup will see the four teams play each other once at Coventry Building Society Arena, Ashton Gate Bristol and Stadium MK throughout this month.