SIS (Sports Information Services) is adding flat horse racing in Italy to its services, including group and listed racing.
Aiming to boost its international offering, the live betting supplier is introducing 1,435 races annually to its platform – with racing action taking place three times a week.
In detail, the action will include racing from IRw (Italian Racetracks in the world) – Merano, Pisa, Roma, Treviso, and Varese, as well as the Agnano racetrack, in partnership with Italian betting and broadcasting provider, Media System Technologies (MST).
Elio Pautasso, IRw President, said: “We are pleased to be in partnership with MST and SIS. This agreement will guarantee a worldwide audience for the Italian flat racing content represented by IRw, ensuring a high-quality racing offer for the SIS network.”
The firm has underlined that it aims to increase the volume of events for its operators to ‘significantly raise revenues’.
“It’s fantastic to sign this deal that establishes the Italian racetrack offer represented by MST within that portfolio and brings our racing product to a significantly wider audience,” noted Michele Rosi, Head of Operation & Business Development at MST.
Overall, the addition aims to increase betting opportunities for operators, with the racing complementing evening fixtures from the UK and Ireland in the summer months.
Head of International Horse Racing at SIS, Conall McSorley, added: “The addition of high-class Italian content further emphasises our focus to bring operators and their customers the widest range of betting opportunities from around the world 24/7, 365 days a year.
“Italian racing is on an upward trajectory, and with quality racing on the track, we are sure that both operators and bettors will respond positively to this addition to our content offering.”
Additionally, SIS last month formed a sponsorship arrangement with the Hipodromo Nacional de Maroñas. The company now serves as the naming sponsor of the Gran Premio José Pedro Ramírez.