The highly-anticipated third edition of SBC Summit North America is set to deliver a one-of-a-kind educational experience for attendees with its dedicated ‘Sports Betting Product’ conference track aimed at enhancing their betting knowledge on May 10.
The brightest minds in the betting industry will come together at the Meadowlands Exposition Center in New Jersey to explore the latest advancements and innovations in sports betting. Participants will have a rare opportunity to delve into subjects such as the future of data-driven betting, the surging popularity of esports, and the impact of fantasy sports on revenue generation, among other exciting topics.
One of the highlight panels, “A macro look at micro-betting,” will delve into the challenges faced in live betting and examine the growing demand for immediacy in sports betting. This panel features Joey Levy (CEO & Co-Founder, Betr), Scott Kaufman-Ross (VP, Head of Fantasy and Gaming, NBA), and Ken Fuchs (Head of Sports, Caesars Entertainment), with Dan Zucker (President, Zucker Media Group) moderating the discussion.
Another eagerly awaited panel session is “Are ‘suggested bets’ the future of data-driven sports betting?” which will address the role of customer data in the future of sports betting. The panelists include Shannon Knapp (President, Invicta Fighting Championships), Earl ‘Mitch’ Mitchell (SVP Predictive Analytics, Hard Rock Digital), and Jeff Cadillac (On-Air Talent – NFL Analyst, Bettor Sports Network). The discussion will revolve around the potential utilization of customer data to offer suggested bets to players and the investment necessary to provide more robust and faster data.
The panel titled “Esports – turning pro and here to stay” will examine the growth of esports and its impact on the betting industry. The panelists include Zach Dixon (Co-Founder, Players Lounge), Justin Dellario (Managing Director, Esports at Entain / CEO, Unikrn), and Amir Mirzaee (COO, Bayes Esports). The discussion will be moderated by Anthony Gaud (Chair, Regulated Esports and Video Game Committee, New Jersey) and will cover topics such as the differences between esports and sportsbooks, the marketing of betting on esports to the wider public, and the recent surge in investment in the esports betting industry.
The panel session “The Road to Revenue – does fantasy need to change its image to be a serious money maker?” will analyze the role of Daily Fantasy Sports (DFS) in the sports betting market, now that sports betting has overtaken DFS when it comes to revenue generation. The expert speakers, including Brandon Stakenborg (Founder & CEO, Underdog Fantasy), Tom Kennedy (CEO, Stokastic), and Chase Payne (Co-Founder, Champions Round), will discuss the future of DFS and how it must evolve to remain relevant in the market. The panel will be moderated by Wayne Kimmel (Managing Partner, SeventySix Capital).
Other panels of the same track will focus on creating a better betting experience for in-person bettors in stadiums and the potential of Free-2-Play (F2P) in converting casual players to regulator bettors.
Alongside the ‘Sports Betting Product’ track, attendees of the SBC Summit North America can expect expert-led panels across nine more conference tracks spread across two action-packed days. With five stages running simultaneously each day, attendees will have ample chances to delve into diverse subjects, including Leadership, Converging Worlds, iGaming Americas, Sports, Teams & Media, Marketingand Affiliates,Emerging Tech, iGaming Products, Fintech& Payments, and New Markets.