The Dubai World Cup on Saturday 25 March at Meydan Racecourse is set to be shown by 40 broadcasters from around the world.
Several big names in sports broadcasting have been secured by the horse racing competition, along with Racecourse Media Group (RMG) – its distribution and production company – as well as RMG’s agency HBA Media.
Such include Fox Sports in the US, ESPN / Star+ in South America, SuperSport in Africa, Viaplay in Europe, Dubai Media and BeIN in the Middle East, and, for the first time, ITV in the UK.
Major General Dr Mohammed Essa Al Adhab, General Manager of Dubai Racing Club, said: “The Dubai World Cup will once again receive huge exposure from broadcasters all around the world, and we are particularly delighted that ITV – the UK’s biggest commercial broadcaster – will show live action from Meydan Racecourse for the first time.
Fox Sports in the US, ESPN / Star+ in South America, SuperSport in Africa, Viaplay in Europe, Dubai Media and BeIN in the Middle East, and, for the first time, ITV in the UK.
Furthermore, fans who are travelling can watch live on-board selected airlines and cruise-lines via the Sport 24 network.
The $30.5m competition sees nine races take place at the Meydan Racecourse, including six Group 1 contests, headlined by the US$12m Dubai World Cup, sponsored by Emirates Airline.
“ITV is delighted to add the Dubai World Cup fixture to its portfolio of international racing, which also includes the Breeders’ Cup and Prix de l’Arc de Triomphe,” added Niall Sloane, Director of Sport at ITV.
“The Dubai World Cup is one of the most valuable and global races of the year and we look forward to bringing it to a strong terrestrial and free-to-air audience in the UK.”
Further channels showing coverage of the Dubai fixture include, in Asia and Australia: Green Channel, Fuji TV (Japan); TVB, Cable, Now TV, HKJC TV (Hong Kong); STC TV (Singapore); Wasu (China); Sony Network (Indian subcontinent); FanCode (India); Racing.com, Sky Thoroughbred Central, Entain, (Australia); and Trackside (New Zealand)
In Africa and Middle East: SuperSport (Africa), Dubai Racing Channel, Yas TV and Bein (MENA), and in the Americas and the Caribbean: Fox Sports, TVG, NYRA (US); HPI (Canada); ESPN / Star+ (South America and Caribbean); and SportsMax (Caribbean).