The National Association for Stock Car Auto Racing (NASCAR) has assigned Fubo Sports to become an authorised gaming operator.
In collaboration, the pair look to provide racing fans with a ‘unique and engaging’ wagering experience. The launch of Fubo Sportsbook is subject to requisite regulatory approvals.
Joseph Solosky, Managing Director of Sports Betting, NASCAR, commented: “Fubo Sportsbook provides us with an opportunity to further expand NASCAR’s reach through a unique sports betting experience.
“Whether it’s the casual viewer or die-hard race fan, Fubo Sportsbook’s innovative approach to sports wagering brings a more exciting experience for our audience as they’re able to interact with the sport in new ways.”
The platform will be promoted through a multi-channel marketing campaign which is said to use at-track assets, in-app use of NASCAR-owned track, series and event marks and logos, in addition to the distribution of assets across the racing series’ digital platforms and events.
Sam Rattner, Chief Operating Officer of Fubo Gaming: noted: “We’re eager to partner with NASCAR, a league with a rich history and passionate followers.
This is Fubo Sportsbook’s first partnership in auto racing and marks its third major marketing deal in the professional sports industry following partnerships with the New York Jets and Cleveland Cavaliers.
“As an authorized gaming operator, we look forward to building engaging sports betting experiences for new and existing racing fans. Fubo Sportsbook is continuing to expand its marketing footprint, propelling us toward our goal of reaching sports enthusiasts across the country,” Rattner added.
Expected to launch later this year, Fubo Sportsbook aims to meet sports fans’ ‘growing demand for interactivity’ through an integration of sports wagering and live TV streaming.
Moreso, in delving into the world of sports betting, August saw the US stock car motor racing operating organisation announce the launch of two betting education initiatives.
This included a series of five short videos featuring Todd Fuhrman, a media personality and former Las Vegas oddsmaker, who offered 90-second tutorials on NASCAR betting markets.