Belgian Pro League side RSC Anderlecht announced it has renewed its sponsorship agreement with the Belgian National Lottery, Nationale Loterij.
Under the terms of the renewal, Anderlecht’s home stadium, Lotto Park, will continue to be named after Nationale Loterij in partnership that dates back to 2018.
The pair have lauded their collaboration as appealing to a ‘particularly wide’ audience. It was then in 2019 that the group retained the stadium naming rights.
Belgian National Lottery Managing Director, Jannie Haek, commented: “I am delighted that our partnership with Sporting Anderlecht is being continued.
“It is quite exceptional that the name “Lotto Park” has, in a very short time, become part of the collective memory in football. The naming of various venues and locations is inherent to the Belgian National Lottery’s strategy of being as close as possible to our fellow Belgians every day.”
This original agreement marked the first time that a company had obtained naming rights for the Brussels stadium since 1983, when it was rebuilt.
Furthermore, the Lotto – which celebrates its 45th anniversary this year – will continue to organise numerous initiatives for Anderlecht fans, which previously held the ‘RSCA Fanatico’ competition which sees fans take part in various challenges inside the stadium.
CEO Non-Sports, Kenneth Bornauw, noted: “We are delighted to continue our partnership with the Belgian National Lottery. The Lotto Park has become a familiar name in recent years, a brand name that stands for passion and a wonderful experience for fans.
“It is pleasing to see that the National Lottery is confident about the road ahead and is continuously supporting us in our ambitions.”