Manchester City forward Erling Haaland has become the latest face of PRIME Hydration – the beverage line launched by media personalities Logan Paul and KSI.
The announcement was made in a post on PRIME’s official Instagram page, which stated that “the future of hydration meets the future of football”. The partnership is a logical step for all involved, with Paul, KSI and Haaland all being athletes that share a young audience.
It continues a spate of collaborations for the hydration drink, which saw it land a one-two deal with UFC stars Alex Volkanovski and Israel Adesanya earlier in June. PRIME followed up with a volley right at the start of July by signing with FC Barcelona as its official hydration partner, just to continue its spree and swap shirts with German giants FC Bayern Munich in early August.
Commenting on the collaboration with the German club, Logan Paul and KSI said: “It has been truly special to watch PRIME grow so exponentially over the last year, but growth doesn’t happen without partners like FC Bayern Munich.
“We are so excited to work with such an established and successful group of individuals and we look forward to hydrating all parts of this star club.”
The deal also comes ahead of one of the biggest influencer boxing cards of all time, ‘The Prime Card’, which features both Logan Paul and KSI as they return to the squared circle.
Besides being one of the most complete strikers in the Premier League, Haaland has also recently scored big with bookmakers, having accounted for around 94% of all league bets by December of last year, as per sports betting data company Sportradar.
Data shows that by the end of last August, the Leeds-born Norwegian had received a total of 52% of bets for top goal scorer, significantly surpassing Mo Salah’s 10%, Harry Kane’s 4%, and Cristiano Ronaldo who came in at about 2%.