Lionel Messi’s explosion onto the US soccer scene has proved to be fruitful for Apple TV as his debut for Inter Miami last July garnered groundbreaking subscriptions.
Apple TV’s Major League Soccer (MLS) Season Pass to exclusively watch all games saw over 100,000 subscribers in a single day for the Argentine legend’s first game against Cruz Azul in the Leagues Cup.
The overall subscription figure was revealed to be 110,075 according to Antenna data. Messi’s second game for the Miami-based soccer club against Atlanta United attracted a further 65,000 subscribers as the US has been hit with Messi fever since his arrival.
The World Cup winning forward has attracted large-scale attention to soccer to the likes not seen before, with viewing and subscription figures skyrocketing.
High-profile celebrities have also been brought out to catch a glimpse of the former FC Barcelona star, with Leonardo Di Caprio, Selena Gomez and Owen Wilson spotted in attendance during Inter Miami’s 3-1 victory over LAFC last Monday in Los Angeles.
Apple TV also revealed that it added 300,000 new subscribers for the month of July and it is believed that MLS Season Pass subscribers now surpasses one million.