NBA suspends season, NHL and MLS monitor situation

The National Basketball Association (NBA) has suspended its current season over fears that coronavirus (COVID-19) will spread during games after a Utah Jazz player...

NYCFC aims to boost sponsors with business model shake up

Major League Soccer (MLS) franchise New York City FC (NYCFC) is making a change to its business model with the aim of placing an...

MLS and BetMGM launch ‘Predict 6’

Major League Soccer (MLS) and MGM Resorts International have launched a brand new weekly free-to-play prediction game ‘Predict 6’. The game, which is available on...

MLS joins forces with Facebook for 25th campaign

Major League Soccer (MLS) has furthered its social media engagement strategy with Facebook, allowing the platform to showcase MLS highlights on Facebook Watch this...

Nationwide joins Columbus Crew with shirt sponsorship strategy

MLS side Columbus Crew SC has confirmed that insurance and financial services company Nationwide will be the club’s new shirt sponsor. The multi-year agreement will...

MLS strengthens data approach with Second Spectrum deal

Major League Soccer (MLS) has continued to develop its sponsorship portfolio for the 2020 season by announcing Second Spectrum as its first ever official...

D.C United goes all in with Caesars partnership

MLS side D.C United has revealed that Caesars Entertainment will enter a strategic partnership with the team, commencing at the beginning of the 2020...

Vela ARMOR’s up with sports drink sponsorship

Sports drink brand BODYARMOR has unveiled Major League Soccer’s (MLS) Los Angeles Football Club (LAFC) star player Carlos Vela as the brand’s newest athlete...

Four MLS teams board Captain Morgan’s sponsorship deal

Further strengthening its American brand identity, Captain Morgan has been announced as club partners for Inter Miami CF, Los Angeles FC, Minnesota United and...

YETI becomes Austin FC’s first kit partner

Newly-franchised MLS side Austin FC has named YETI as its first ‘Official Jersey Partner’, which will see the outdoor brand feature prominently on Austin...