North American merger will broaden appeal and generate revenue, says Infantino

A potential merger between North America’s two biggest football leagues - Mexico’s Liga MX and the US’ Major League Soccer (MLS) - has been supported...

TikTok further expands sponsorship portfolio with US soccer deals

TikTok has added two American soccer partners to its expanding sponsorship portfolio, building on existing agreements in both the US and Europe. The multiyear agreements...

Satisfi Labs nets sponsorship deals with two Los Angeles sports franchises

Satisfi Labs, an Artificial Intelligence company, has signed multi-year sponsorship agreements with two Los Angeles sports clubs - the LA Kings and LA Galaxy. The...

Midea expands Manchester City sponsorship with new international partner

Home appliances firm Midea has added Major League Soccer (MLS) franchise New York City FC to its international roster in an extension of its agreement...

NWSL announces independence and expansion plans

The National Women’s Soccer League (NWSL) has announced the end of its partnership with the United States Soccer Federation (USSF) at its ninth annual...

MLS steps in to manage sale of Real Salt Lake franchise

Real Salt Lake players battle for the ball
Major League Soccer (MLS) has stepped in to take over the sales process of Utah Soccer Holdings (USH), Real Salt Lake’s parent company, according...

Danita Johnson makes history as first black president of MLS franchise

The Capitol Building in Washington DC
Danita Johnson has been named as the first black president of a Major Soccer League (MLS) club after DC United appointed the 37-year-old as...

St. Louis City SC ‘elevates’ sponsorship opportunities ahead of MLS...

St. Louis City SC has partnered with Elevate Sports Ventures to support the club in sponsorship, premium and ticket sales ahead of its expansion...

US Soccer signs multi-year MLS content partnership with Bleacher Report

U.S Soccer and Bleacher Report have signed a multi-year content agreement, with the deal ‘uniting’ the sports website with the governing body and MLS. As a...

MLS looks to broaden sponsorship opportunities for teams

Major League Soccer (MLS) could potentially allow its teams to sell sponsorship opportunities on players’ shorts in an attempt to decrease the financial impact...