Liverpool FC and UPS have announced a new multi-year partnership, with the latter becoming the Premier League club’s first official global logistics and shipping partner.
The two brands will work together to expand on the global distribution of LFC’s retail and e-commerce operations.
The Merseyside club will utilise UPS’ logistics experience and expertise and UPS support Liverpool’s global retail and e-commerce channels, allowing the club to deliver a better fan experience and deliver official merchandise into the hands of supporters quicker and more efficiently.
Ben Latty, Commercial Director at Liverpool FC, said: “We are proud to be announcing this global partnership with UPS. As one of the world’s largest companies, UPS are bringing a wealth of knowledge and expertise to our already successful retail operations.
“We are looking forward to seeing the impact this will have, and how it will improve fans’ experiences around the world.”
The six-time Champions League winners will also team up with UPS to provide unique opportunities and experiences and come together to drive engagement and impact for fans, UPS customers, and employees.
“We’re proud to be the official logistics sponsor of Liverpool Football Club,” added Kevin Warren, Chief Marketing and Customer Experience officer at UPS.
“Our global, integrated logistics network means we can offer unmatched speed and reliability as LFC continues to grow its retail operations. We’re ready to deliver team spirit and pride to LFC fans – no matter where they are in the world.”