AFC Bournemouth has announced a multi-year partnership with commercial vehicle specialists Asset Alliance Group.

The collaboration makes Asset Alliance Group an official partner of the English Premier League Club, with the agreement including LED advertising and other sponsorship rights at the Vitality Stadium.

Fans saw evidence of the two-year deal for the first-time in the south coast club’s last home game against Nottingham Forest, which resulted in a 1-1 draw. 

Rob Mitchell, Commercial Director at AFC Bournemouth, commented: “We’re thrilled to welcome Asset Alliance as an Official Partner of the club. 

“We’re looking forward to working closely with Adam and Dan at Arbuthnot Latham and Grant and the team at Asset Alliance Group to develop a successful partnership. With offices a stone’s throw from our new Training Ground Complex, Asset Alliance Group is an organisation that shares our ambition for success and it’s great to have them on board.”

This agreement marks Asset Alliance Group’s first ever partnership with a Premier League club, joining four other second-tier sponsors and adding to its portfolio of partners such as its stadium sponsor Vitality and principal sponsor Dafabet.

Grant Law, Marketing Director of Asset Alliance Group, stated: “This is a fantastic platform for our business and comes at an exciting time. As a UK wide leader in commercial vehicle, logistics and passenger transport vehicle leasing and finance, we have been hugely impressed with everything involving the club.

“We’re now relishing the opportunity to work with the club to help support their clear ambitions on and off the field. Aligning with an established and growing Premier League club will only bolster Asset Alliance Group’s burgeoning reputation in the UK transport industry.”

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