With just over a week to go until the EFL Championship season commences, AFC Bournemouth has announced that MSP Capital will be the club’s front-of-shirt sponsor for the 2020/21 campaign.
The multi-year partnership will see MSP Capital become Bournemouth’s new principal partners logo with the finance company’s logo featured on the front of all Bournemouth men’s first-team home, away and third shirts.
Rob Mitchell, commercial director at AFC Bournemouth, stated: “MSP Capital are a company we have worked closely with for a number of years so it is a real pleasure to be able to announce them as the club’s front of shirt sponsor and principal partner.
“It is always great to work with a locally based business who are genuine supporters of the club. We are looking forward to supporting them to increase their profile nationally, whilst also undertaking some local community-based initiatives.”
Unlike last season with Bournemouth’s partnership with M88, MSP Capital’s logo will appear on both the adult and youth replica shirts for retail.
MSP Capital director Adam Tovey stated:“MSP Capital are delighted to announce this sponsorship deal for AFC Bournemouth as the principal partner and shirt sponsor.
“As a local business, providing property development and bridging finance across the UK, MSP Capital is enthused to have the opportunity to be able to contribute towards the next chapter in the unique story of this great football club.
“The exciting and inspiring journey AFC Bournemouth has been on over the past ten years aligns with our exciting journey at MSP Capital. We both have aspirations to continue to excel and push through new boundaries.”
In addition to the partnership MSP Capital will donate signed merchandise throughout the campaign whilst also participating in sport and educational projects through AFC Bournemouth and its Community Sports Trust.