AFC Bournemouth has agreed a two-year deal with Dafabet which is named as a principal sponsor, following the team’s return to the English Premier League.
The online casino and sports betting operator’s branding will feature on the front of the men’s playing shirts in what is lauded as ‘an important part’ of the club’s commercial goals of maximising revenue in the top-flight competition.
“Signing this partnership with Dafabet is extremely important in providing us with crucial revenue as a football club,” highlighted Rob Mitchell, Commercial Director of AFC Bournemouth.
“The revenue will enable us to help with our club objectives of being competitive in the Premier League and our commercial goals that come with promotion. Dafabet has a huge presence in sport having worked with a whole host of clubs in different areas and we look forward to a successful partnership with them over the next two years.”
Furthermore, Dafabet has also pledged to make a financial donation to the club’s Community Sports Trust to support projects that help get adults into work.
This alliance deepens Dafabet’s sporting foothold after previously working alongside a number of county cricket clubs, boxing and snooker, as well as in football with the likes of Celtic, Everton and Aston Villa in recent years.
Brasileiro Série A club Santos FC also became part of Dafabet’s portfolio of sponsors last May, but this deal only ran until 31 December 2021.
John Cruces, Head of Sponsorships at Dafabet, added: “We’re very happy to announce the partnership and send congratulations to all at the club on the return to the Premier League.
“It’s no surprise to anyone, it’s the most watched league in football – so being on the front of the shirt gives us excellent branding worldwide.
“As with all our partners we will work closely with the club’s community sports trust, ensuring we support relevant fundraising events and offer tickets to all matches throughout the season.
“Finally, we look forward to the new season and are sure we’ll work together to achieve common goals.”