Hilton to continue to support McLaren drivers in partnership extension

credit: Shutterstock
credit: Shutterstock

McLaren Racing has announced an extension of its long-running partnership with Hilton, continuing to be the Global Hotel Partner of the Formula One team. 

The multi-year partnership extension will also see Hilton continue to support McLaren drivers, Lando Norris and Oscar Piastri, with hotel and hospitality support along with the rest of the members on the F1 team. 

Furthermore, McLaren fans will gain access to unique content and experiences, with Hilton Honors members able to access “unprecedented, money-can’t-buy access to the McLaren Formula 1 Team”. 

In 2023, the partnership enabled Hilton’s Stay on the Grid at its trackside hotels in Las Vegas and Silverstone for guests. 

Matt Dennington, Executive Director, Partnerships & Accelerator at McLaren Racing, said: “It’s fantastic to extend this long-standing partnership with Hilton and reach a 20-year milestone together next year.

“Hilton is renowned for providing world-class experiences for its guests, and we are fortunate enough to call Hilton home as the team travels around the world.”
The extension will see the partnership celebrate its 20-year anniversary in 2025, making Hilton McLaren Racing’s longest-standing current partner.

This year, Hilton and McLaren are aiming to create exclusive access and content across the racing calendar, including the “Join the Team” experience that puts one Hilton Honors member and their guest in a team kit and hosts them in the garage for a race weekend

“Hilton. For the Stay” branding will continue to be featured on the McLaren MCL38, team kit and driver overalls of McLaren Formula 1 drivers. 

Mark Weinstein, Chief Marketing Officer, Hilton, added: “F1 is a sport always on the go – so we’re proud to be where McLaren Racing stays. Our Team Members are honoured to deliver the best of the Hilton stay experience to the McLaren Formula 1 Team, and along the way to create some truly incredible experiences and content for Papaya fans and our Hilton Honors members around the world. 

“We celebrated a particularly exciting year in 2023, bringing guests and fans to the heart of the action with once-in-a-lifetime experiences at more races than ever before – including our Stay on the Grid at the first ever Las Vegas Grand Prix. 

“We’re thrilled to continue to expand our long-standing and successful partnership and we have even more opportunities planned than ever before.  We wish the McLaren team all the best for an exciting season ahead.”

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