Fulham FC has signed a multi-year agreement with IMG to support its hospitality sales for the Premier League football club’s new Riverside Stand at Craven Cottage.

As part of the deal, IMG will support the club on hospitality sales on both a seasonal and match-by-match basis and help with marketing initiatives and account management for the stand.

Alistair Mackintosh, CEO of Fulham, commented: “We’re delighted to welcome IMG supporting the on-sale of a new set of extraordinary football hospitality experiences in the New Riverside Stand. 

“Their reputation, vast experience, and reach will add enormous value to our new and impressive destination in the Capital, making them the right partner to support the sale and delivery of new world-class matchday experiences at Craven Cottage.”

Last month, Fulham unveiled a first look at the luxury matchday experiences inside in its redeveloped Riverside Stand. The club revealed the stand would feature several matchday experiences, such as fine dining, a sky deck to look out over the River Thames and an intimate football experience where guests are seated directly behind the coaching staff.

Image provided by IMG

This partnership builds on Endeavor-owned IMG’s past projects in football, such as conceptualising, launching and managing the Club Wembley programme at Wembley Stadium, which it has done for nearly 20 years.

Additionally, the sports, events and representation company also played a part in UEFA EURO 2020, as the exclusive hospitality sales agent in the UK and Ireland.

Jordan Nicolson, Senior Vice President of Global Sports at IMG and On Location, said: “We’re incredibly excited to partner with Fulham FC, a club and ground steeped in history. 

“The new Riverside Stand will redefine the matchday experience at Craven Cottage, offering flexible options to those football fans and businesses wanting anything from a quick bite to eat and beer pre match within a sports bar environment, to a table on the water’s edge with a glass of champagne and Michelin-calibre dining. 

“These new best-in-class facilities, set looking out over the iconic River Thames, cannot be matched!”

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