DAZN secures deals with two of Europe's biggest football leagues
Credit: Victor Velter / Shutterstock

DAZN’s football broadcasting portfolio has been boosted via a renewal of its French Ligue One and Italian Serie A rights in a multi-country deal.

The partnership with LFP Media, the French football media rightsholder, will focus on the DACH region, with DAZN becoming the exclusive broadcaster of the leagues in Switzerland for the first time. In addition, DAZN has extended its arrangements in Germany and Austria.

Expanding its presence in Switzerland is a keen area of interest for DAZN. The firm already broadcasts German and English domestic football in the country, and so this latest extension makes it the media rights holder to four of Europe’s five biggest leagues.

Martin Aurenche, Chief Media Officer at LFP Media who said, “We are delighted to expand our partnership with DAZN in Germany and Austria, where the popularity of Ligue 1 has reached record levels in recent years. 

“We are equally excited to extend this partnership to Switzerland and benefit from DAZN’s innovation and editorial expertise to bring the performances of players such as Embolo, Rieder and Zakaria to life.”

DAZN has been active for less than 10 years, having first launched back in 2015. The company began by building up a strong portfolio of boxing rights, which it is still most widely recognised for in its founding market of the UK.

However, the lucrative streaming markets of the world’s most followed sport, football, has become increasingly alluring for the company. DAZN has since been building up a substantial presence in the sport, netting rights to various leagues including the Premier League, Bundesliga, LaLiga, Serie A and Ligue One, distributed across several countries.

DAZN has also had multimedia and cross-sports entertainment ambitions. One of its most notable moves in this area was the launch of the DAZN Bet sportsbook brand back in 2022, which is now active in the UK, Italy, Spain and Germany.

“With the renewal of Ligue 1 and Serie A, DAZN remains the first port of call for international football fans,” remarked Alice Mascia, CEO of DACH and Group CMO at DAZN.

“I am particularly pleased that we are also showing Ligue 1 and Serie A in Switzerland for the first time – with language options for German, French and Italian.”

Previous articleLadbrokes joins the Euro 2024 marketing wave with latest campaign
Next articleOwen Welsh, CFL: Building a pre-season plan-of-attack with betting partners