Mastercard has announced a deal with the Board of Control for Cricket in India (BCCI) which sees the company become title sponsor of all international matches held on home ground.
In a bid to broaden its ‘strategic outreach’ to audiences in the region, the financial company will also becomes the title sponsor for all domestic cricket matches like Irani Trophy, Duleep Trophy, and Ranji Trophy, organised by the BCCI, as well as junior cricket (Under 19 and Under 23) matches held in India.
Covering both the men’s and women’s game, the activations around it are aimed at ‘enhancing Mastercard’s connect with cricket lovers across the country and beyond’.
Sourav Ganguly, President of the BCCI, commented: “The BCCI welcomes Mastercard as the Title Sponsor for home cricket matches for the 2022-23 season. Along with the international home series, the BCCI’s domestic tournaments are crucial as they are a stepping stone towards making India a strong international side.
“The BCCI truly values Mastercard’s support in building Indian cricket. This sport is more than a passion point, it’s a way of life and we look forward to some innovative experiences for the fans via this partnership and delivering value to Mastercard through this collaboration.”
The firm has described itself as ‘highly invested in sponsorships worldwide’ with further sports deals such as with the UEFA Champions league and the Australian and French Open tennis tournaments.
“Cricket is a perfect amalgamation of sports and entertainment with immense potential to deliver priceless moments,” added Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard.
“Our globally recognised ‘Priceless’ platform offers us the unique opportunity to delight our cardholders, customers and partners worldwide.
“Cricket enjoys unparalleled popularity not just in India where it is a singular unifying force for the nation, but also in several countries around the world. It is, therefore, particularly relevant and opportune for us to have acquired the title sponsor rights for all home international and domestic cricket matches organised by the BCCI.”