From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.
This week’s edition highlights the latest developments including, Esports organisation FaZe Clan entering into a multi-year, multi-million dollar sponsorship and licencing agreement with energy drink brand G FUEL.
Now owned by GameSquare, FaZe Clan and G FUEL will collaborate on creating new content and products, with FaZe Media also receiving an equity stake in the energy drink brand as part of the deal.
This partnership marks FaZe Media’s first-ever deal, with G FUEL becoming the presenting sponsor for the FaZe Clan Subathon, a month-long continuous stream scheduled for this September.
During the event, the FaZe House will be renamed the ‘FaZe G FUEL House,’ in homage to the original FaZe House sponsored by G FUEL in 2014. In addition to the Subathon, FaZe Clan and G FUEL will also introduce in-person collaborations and launch co-branded products.
Bryan Crowley, CEO of G FUEL, commented: “I’ve always felt that the original G FUEL and FaZe partnership was best-in-class, so working with Banks and the FaZe team to reignite this collaboration and deepen our relationship within our diverse community of fans, customers, creators, and partners is exciting.
“This comes at a perfect time; with FaZe pushing boundaries and nurturing the next generation of content creators, we are continuing to innovate with new products and categories to meet the needs of our evolving customer base. As our partnership takes shape, we’re excited to drive engagement across the global gaming and creator communities.”
MOONTON Games joins SEF to grow Saudi esports
Game developer MOONTON Games and the Saudi Esports Federation (SEF) have entered into a Memorandum of Understanding (MoU) aimed at expanding the esports sector in Saudi Arabia.
The agreement was formalised at the New Global Sport Conference (NGSC) in Riyadh, with Lucas Mao, MOONTON Games’ Managing Director of Global Esports and Turki Alfawzan, CEO of SEF, signing the MoU.
One of the main objectives of this partnership is for both organisations to collaborate on strategies to support the growth of the esports industry in Saudi Arabia. As outlined in the agreement, these strategies will focus on marketing, hosting professional tournaments, fostering education, and promoting community development.
Additionally, the SEF has agreed to feature MOONTON Games’ title, Mobile Legends: Bang Bang (MLBB), in its events calendar starting in 2025.
Mao, stated: “MLBB has grown steadily in the Kingdom, especially the size of our fan base and the competitive levels of its esports athletes.
“Most recently, we have seen this at the MLBB Mid Season Cup (MSC) 2024, held in conjunction with the Esports World Cup in Riyadh; both of MENA’s representatives, Twisted Minds and Team Falcons, put in impressive performances in front of home crowds.
“However, there are still tremendous opportunities to expand the esports ecosystem further. We could not be more delighted to collaborate with SEF, who has been the driving force of the Kingdom’s esports sector and the entity in charge of nurturing elite gaming athletes, developing the gaming community and growing the sector in alignment with the National Gaming and Esports Strategy. Together, we look forward to cultivating an open esports ecosystem that is inclusive, diverse, and competitive.”
We Are Nations partners with SuperPOG for fantasy app
Esports and gaming merchandise company We Are Nations has formed a partnership with fantasy esports platform SuperPOG.
The duo have developed NationsPOG, an esports fantasy prediction app that lets users predict the outcomes of various esports matches worldwide. The platform features popular titles like Dota 2, Counter-Strike, Call of Duty, Rocket League and more.
The app also allows users to create private pools to compete with friends and colleagues, while also joining national and global pools with dedicated leaderboards.
In addition to launching NationsPOG, members of the Nations Gaming Club will gain access to SuperPOG’s prediction technology, which aims to foster a more interactive and community-centred gaming experience.
Alex Romer, CEO of We Are Nations, remarked: “We are thrilled to partner with SuperPOG, a company that shares our passion for advancing the gaming industry and providing unparalleled experiences for players.
“This partnership will not only strengthen our offerings but also be the first stage of our plans to grow our support and engagement with the gaming and esports community.”
IWF teams up with GEF to boost weightlifting and esports
The International Weightlifting Federation (IWF), the global authority for the sport of weightlifting, has officially joined the Global Esports Federation (GEF).
Under this new partnership, the IWF and GEF will collaborate to highlight weightlifting at GEF events. By joining the GEF, the IWF becomes part of a diverse group of partners working to expand esports’ popularity and global reach, especially through initiatives like the Global Esports Games.
With over 120 years of history, the IWF is recognised as the official global governing body for weightlifting and is known for organising the World Weightlifting Championships. It also collaborates with the International Olympic Committee (IOC) on the weightlifting events for the Olympic Games. As part of this new collaboration, the IWF announced that two of its representatives would be joining the GEF’s working group of International Federations.
Details on specific projects between the GEF and IWF are yet to be disclosed, but the focus will be on promoting, supporting and advancing the global esports ecosystem.
Mohammed Jalood, President of IWF, said: “This is really an exciting new path for our International Federation. In 2025, we celebrate our 120 years, but our aim is to remain always innovative and ‘young’. The membership to the GEF is a privileged platform to present our Sport in another dimension, thus generating and motivating more fans around the globe.
“The possibilities offered by new technologies are already reshaping the way we are practising sport, so let’s write, together, another page in our brilliant history! We are also happy to see that the IOC is also embracing these new developments.”
