Callum Williams
Callum joined SBC in February 2022 with a deep passion for news and feature writing on sports. He has produced several pieces on Insider Sport centred around sports marketing, sponsorship, broadcast rights and more.
Have a story in mind? Contact: [email protected]
Latest
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Data
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Kitman Labs to empower BSC Young Boys with performance data
December 18, 2024
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Football
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MLS NEXT and Girls Academy to fuel female youth soccer growth
December 18, 2024
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Latest News
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Luke Littler scores KP Nuts sponsorship ahead of PDC World Championships
December 18, 2024
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Football
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DFB agrees Deutsche Telekom agreement ahead of 2026 World Cup
December 17, 2024
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Asia
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Tottenham Hotspur gains new sponsor in Tiger Beer
December 17, 2024
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Football
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Sport 24 scores Ligue 1 rights for airlines and cruises
December 16, 2024
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Features & Analysis
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Manchester City’s commercial muscle secures third-year of record revenues
December 13, 2024
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Latest News
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NFL and Nike agree new 10-year extension to help grow its global reach
December 13, 2024
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Latest News
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Berlin the latest international city to gain an NFL game in 2025
December 12, 2024
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Asia
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AFC’s Sport 24 broadcast rights deal extends to airlines and cruises
December 11, 2024
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Latest News
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UFC adds Corpay to growing international sponsorship base
December 11, 2024
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Golf
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Samsung to play integral role in TGL’s goal of ‘redefining golf’
December 10, 2024
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Football
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FC Bayern achieves over €1bn in revenue for 2023/24 season
December 10, 2024
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Data
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Brentford FC renews Eyeball.Club deal to uncover more football talent
December 9, 2024
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Data
Time to read: min
Manchester City fans able to design 2026/27 third kit using Puma AI
December 9, 2024
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Data
Time to read: min
Sportradar prepares for Brazil betting market launch with new São Paulo office
December 9, 2024