Callum Williams
Callum joined SBC in February 2022 with a deep passion for news and feature writing on sports. He has produced several pieces on Insider Sport centred around sports marketing, sponsorship, broadcast rights and more.
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Latest
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Fan Engagement
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Newcastle Utd and InPost partnership extension focuses on e-commerce
December 5, 2024
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Asia
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2034 World Cup could be moved to winter in Saudi Arabia
December 4, 2024
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Features
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WSC Sports: Why short form content is king for digital sports content strategies
December 4, 2024
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Asia
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Premier League signs new £51m broadcast deal with JioStar in India
December 3, 2024
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Football
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Nike secures multi-year deal with Uruguayan football team
December 3, 2024
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Fan Engagement
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IMG to continue building social media strategies for NHL
December 3, 2024
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Data
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Saudi Pro League extends Stats Perform deal to include AI integration
December 2, 2024
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Football
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West Ham United scores new Ohana Development partnership
December 2, 2024
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Football
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Kelme & Total Grassroots ‘GoCardless’ for greater payment control
November 28, 2024
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Football
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Portugal national football team partners with Puma ending Nike deal
November 28, 2024
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Europe
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Real Madrid to partner with Apple to create augmented reality glasses
November 27, 2024
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Data
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Sportradar dives deeper into AI to automate marketing audio service
November 27, 2024
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Fan Engagement
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Paddy Power continues The Big 180 initiative with Prostate Cancer UK
November 26, 2024
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Latest News
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General Motors to join as F1’s 11th team in 2026
November 26, 2024
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Latest News
Time to read: min
Australian Open serves up Haier two-year sponsorship deal
November 26, 2024
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Features & Analysis
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Premier League opts to move its media operations in-house
November 25, 2024