Callum Williams
Callum joined SBC in February 2022 with a deep passion for news and feature writing on sports. He has produced several pieces on Insider Sport centred around sports marketing, sponsorship, broadcast rights and more.
Have a story in mind? Contact: [email protected]
Latest
BREAKING
Latest News
Time to read: min
Bristol Motors Trophy rebranded to Vertu Trophy
November 22, 2024
BREAKING
Latest News
Time to read: min
MotoGP new rebrand focuses on being ‘Faster, Forward and Fearless’
November 21, 2024
BREAKING
Football
Time to read: min
Juan Mata confirms investment in new MLS team San Diego FC
November 21, 2024
BREAKING
Europe
Time to read: min
La Liga drops Barcelona-Atletico US fixture plans
November 20, 2024
BREAKING
Fan Engagement
Time to read: min
Uber Eats delivers on new fan campaign as PDC’s official UK partner
November 20, 2024
BREAKING
Football
Time to read: min
Midea continues football sponsorship growth with Sevilla FC
November 19, 2024
BREAKING
Asia
Time to read: min
UFC and Pepperstone come together to expand across Asia
November 19, 2024
BREAKING
Latest News
Time to read: min
Netflix draws over 60 million for Paul vs. Tyson but suffers buffering issues
November 18, 2024
BREAKING
Features
Time to read: min
Lyon faces potential relegation due to financial deficiencies
November 18, 2024
BREAKING
Latest News
Time to read: min
TNT Sports to continue to broadcast MotoGP in long-term deal
November 18, 2024
BREAKING
Latest News
Time to read: min
UFC to leverage IBM’s AI technology to enhance viewing experience
November 15, 2024
BREAKING
Boxing
Time to read: min
Jake Paul vs. Mike Tyson is just the start of Netflix’s live sports content
November 15, 2024
BREAKING
Latest News
Time to read: min
Monaco Grand Prix remains on F1 calendar until 2031
November 15, 2024
BREAKING
Football
Time to read: min
Kyle Albrecht to spearhead MLS NEXT as new General Manager
November 14, 2024
BREAKING
Football
Time to read: min
Leeds United launches merchandise on Fanatics to enhance fan shop experience
November 14, 2024
BREAKING
Latest News
Time to read: min
Aston Martin F1 Team signs long-term apparel Puma partnership
November 13, 2024