The Jupiler Pro League – Belgium’s top-flight football league – will continue to be broadcasted on sports streaming platform DAZN.
In a deal worth €84.2m per-year, a slight dip from its previous deal, DAZN will continue as a domestic broadcast rights holder in Belgium, showcasing games from the Jupiler Pro League.
The new deal will cover the 2026/26 season until the end of the 2029/2030 season. It also covers games across the Challenger Pro League, the Belgian Cup and Supercup. DAZN will also offer highlights packages and digital clips for Belgian football fans.
Furthermore, DAZN will gain coverage of the top-flight Belgian women’s super league and extend its services to public service broadcasters VRT and RTBF, who secured live radio broadcast rights.
Despite the new domestic deal with DAZN not being as valuable as the one previous, the Jupiler Pro League is optimistic about striking a broadcast rights deal for international parties. The league projects the total value of its media deal will be worth up to €93m once these deals have been secured.
Lorin Parys, Pro League Chief Executive, said: “More than four million Belgians are fans of our football and follow the Pro League matches weekly via media channels and in the stadiums.
“Together with our clubs and media rights holders, we are working on more innovation, better accessibility of our football for the fans and the development of our competitions as strong brands that provide sports and entertainment.”
