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Latest News
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US Soccer pushes for inclusivity in extending Nike deal
November 11, 2021
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Sponsorship
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BetMGM boosts brand recognition via New York Knicks and Rangers
November 11, 2021
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Fan Engagement
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WTT builds on Tokyo 2020 success in MIGU broadcast deal
November 10, 2021
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UK
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Man City announces ‘first of its kind’ regional deal with DreamSetGo
November 10, 2021
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Partners
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Real Madrid brings fans ‘premium entertainment experiences’ with Adobe
November 9, 2021
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Media Rights
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Premier League can renew broadcast agreements without tender process
November 9, 2021
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Sponsorship
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Man City takes Nissan partnership into third term
November 9, 2021
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Regions
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Ooredoo sponsors upcoming FIFA World Cup and FIFA Arab Cup Qatar
November 9, 2021
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Spain
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Celta Vigo grants AIX Investments La Liga brand presence
November 8, 2021
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Europe
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FC Lokomotiv Moscow joins Fonbet partnering push
November 8, 2021
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Media Rights
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TotalEnergies Women’s Champions League expands international viewership
November 8, 2021
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UK
Time to read: min
FA Cup pursues Emirates title sponsorship until 2024
November 8, 2021
BREAKING
North America
Time to read: min
WNBPA brings support to communities in Pepsi partnership
November 5, 2021
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Sponsorship
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Birmingham 2022 adds five more sponsors to deliver a ‘successful’ event
November 5, 2021
BREAKING
Partners
Time to read: min
PFL promises ‘best-in-class’ merchandise following Legends Global link-up
November 5, 2021
BREAKING
Spain
Time to read: min
FC Barcelona provides ‘a new interaction’ with Ownix
November 5, 2021